Our ideas are informed by our expert insights, developed through social research.

  • Insights

    We get to the heart of your issues by drawing on our expertise in social research to provide valuable insights. We use a range of research methodologies, including face-to-face focus groups, online focus groups, polling and depth interviews, which allow us to truly get to know your audiences.

  • Ideas

    We apply our research insights to generate ideas that work. We’re experts in research-driven strategy and will develop a clear path to success, by defining your objectives, nailing your messages and setting out creative actions that work.

  • Integration

    We professionally execute communications strategies using cutting-edge tools across all platforms to achieve defined objectives. Our team are experts in media relations, advertising, digital production and online engagement.

  • Impact

    We constantly evaluate our impact and adapt to do more of what works. We report on the outcomes of our work and make recommendations to ensure your continued success.

About The Essential Report

The Essential Report is a weekly omnibus

Every second Tuesday we release responses to a series of questions, which are available by subscription and searchable on the Essential Research website. The Essential Report is also published by The Guardian, with analysis by Essential Executive Director, Peter Lewis.

You can read the methodology of the Essential Report and other projects here.

Read the latest report